Thursday, 21 June 2012

Hot in a Helmet Profiles: Rebecca David

Rebecca is a customer of ours who recently appeared on BBC3's free speech to talk about safe cycling and looking good in the saddle. She's not backwards in coming forward when it comes to championing stylish cycling and looks striking both on and off her bike. She instantly sprang to mind for our Hot in a Helmet photo shoot and definitely proved that safe can be sexy.

Profession: Singer/songwriter, Actress, Mental Health Awareness Campaigner

What bike so you ride?
I ride a Belgian made Dutch style bike. I love attaching my colourful 'Kitsch Kitchen' panniers - they're amazing both for visibility on the road and for storage. 

How you feel about wearing a helmet? 
A helmet is essential for my safety and my sense of security on the road. I know that I'm always protected - there's no denying that we cyclists are incredibly vulnerable on the road, so I feel safest when wearing my helmet.

How do you make sure you like good while/after wearing a helmet? 

I choose a helmet that no matter whether I feel I look great or worse for wear, my helmet looks bangin!  I am totally in love with my Gold Bobbin Helmet teamed with bright red lipstick – it’s a winning look! You'd be surprised, a helmet can actually help shape your hair and shield the hard work you've done styling it from strong winds.

Rebecca wears Sawako Furuno Leopard helmet, £84 and Bobbin Gold helmet £35... and she doesn't half wear them well ; )

Thursday, 14 June 2012

Our Hot in a Helmet campaign in the Evening Standard yesterday

This summer, as part of our ongoing mission to promote cycling as a desirable lifestyle choice, we are out to prove you can look hot in a bike helmet. Safe can be sexy. Jasmine Gardner, journalist for the Evening Standard was one of the ladies who took part in our hot in a helmet photo shoot and has featured the pics and profiles from our shoot in ES yesterday. Read article online

Take a look at our best ever helmet selection for more inspiration. The helmets featured in the article are Bern Lenox Purple/white £49.99, Yakkay with Tokyo Blue Stripes cover £79.99, Sawako Leopard print £84, Lazer Armor £49.99, Bobbin Gold helmet £35

Friday, 8 June 2012

So who's the Lucky Latitude winner?

And the winner is.... Liam Cashman.

Congrats Liam you will be pedaling you way along the Tour De Latitude route and then will be enjoying all the Latitude Festival has to offer... Whoo hoo!

Thanks to everyone who entered.