The Muse reviews the SF Bike Expo

Models at the Pedal Savvy Fashion Show

Last Saturday we excitedly hauled our cookies all the way to San Francisco to promote our US sister site The Bicycle Muse at the SF bike expo.  The one day event was held at The Cow Palace, a huge venue just outside the city, where Elvis once played. He had left the building when we got there but a lot of people interested in bicycles had arrived!

There was a refreshingly underground feel to the event. It began it's life as a 'bike swap', where people show up with their bikes, parts etc and swap with other attendees. There is still a whole room dedicated to the bike swap but the event has now grown to a consumer and trade show for small, upcoming brands like ourselves to larger, established brand such as Nutcase.

We were given a warm welcome on the day and relished the opportunity to talk to customers. We had our full selection of products on display as well as showcasing some new exciting, stylish hi vis gear from Irish Brand Georgia in Dublin.

The Pedal Savvy Fashion show went down a storm and we were proud to have Meli from Bikes and the City modeling the wonderful YAKKAY helmets in Herringbone Paris working perfectly with her monochrome outfit.
 

Model sporting our cream cycling hat

Thanks for the warm welcome and hello to all the people we connected with; My Dutch Bike, Rickshaw bags, Po Campo, Pedal Panties, and a big thank you to Timbuk2 bags for the lift!