Thursday, 14 June 2012

Our Hot in a Helmet campaign in the Evening Standard yesterday



This summer, as part of our ongoing mission to promote cycling as a desirable lifestyle choice, we are out to prove you can look hot in a bike helmet. Safe can be sexy. Jasmine Gardner, journalist for the Evening Standard was one of the ladies who took part in our hot in a helmet photo shoot and has featured the pics and profiles from our shoot in ES yesterday. Read article online


Take a look at our best ever helmet selection for more inspiration. The helmets featured in the article are Bern Lenox Purple/white £49.99, Yakkay with Tokyo Blue Stripes cover £79.99, Sawako Leopard print £84, Lazer Armor £49.99, Bobbin Gold helmet £35




5 comments:

m e l i g r o s a said...

good job caz :)

Diego Rojas said...

Ugly Helmets, NOT CHIC<!!!

CM said...

Keen designers/bike enthusiasts should check out Team Sky's tee-shirt competition for a chance to see your design worn by the team's riders in the Tour De France: http://www.teamsky.com/article/0,27290,17545_7769478,00.html

Caz said...

Thanks meli. Hope all is well in SF x

Caz said...

Sorry to hear your not a fan Diego but each to their own