Thursday, 14 June 2012
Our Hot in a Helmet campaign in the Evening Standard yesterday
This summer, as part of our ongoing mission to promote cycling as a desirable lifestyle choice, we are out to prove you can look hot in a bike helmet. Safe can be sexy. Jasmine Gardner, journalist for the Evening Standard was one of the ladies who took part in our hot in a helmet photo shoot and has featured the pics and profiles from our shoot in ES yesterday. Read article online
Take a look at our best ever helmet selection for more inspiration. The helmets featured in the article are Bern Lenox Purple/white £49.99, Yakkay with Tokyo Blue Stripes cover £79.99, Sawako Leopard print £84, Lazer Armor £49.99, Bobbin Gold helmet £35
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5 comments:
good job caz :)
Ugly Helmets, NOT CHIC<!!!
Keen designers/bike enthusiasts should check out Team Sky's tee-shirt competition for a chance to see your design worn by the team's riders in the Tour De France: http://www.teamsky.com/article/0,27290,17545_7769478,00.html
Thanks meli. Hope all is well in SF x
Sorry to hear your not a fan Diego but each to their own
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