Calling all cyclists who like the limelight... Sky are looking for cyclists to star in their new campaign. take a look at the casting details below and if you fir the bill get in contact with Jonny.Yapi@bskyb.com
"At Sky it’s our mission to get
people back out on their bikes!
We are producing a new campaign to raise awareness of our SKY RIDE
(goskyride.com) cycling website. We want cyclists across the country to
discover the host of cycling related activities and info it contains.
Our campaign is based on the emotion of cycling. Everyone who’s ever
ridden a bike will know how riding a bike feels, this feeling is common to all.
Therefore we’d love to feature the real cyclists of Britain in the TV spot,
along with members of the Sky Team. We want to illustrate and celebrate the
host of cycling Britons that there now are.
Specifically we are after the following categories of British cyclist:
-Female: 18-35 non-competitive (ie non lycra wearing!) Loves her bike,
loves riding her bike! Uses her bike to go shopping, see friends.
-Boy: aged 6-9 and his family.
-Competitive males and females: Aged over 30. Committed weekend cyclists.
-Mountain bikers: (we’re not talking Red Bull Rampage! Just folks who
like going off the road even if that means strictly “on path”).
-Non Competitive males over 35. If you use your bike to get places-
that’s what we’re after.
We’re happy to shoot groups or individuals.
If you’re interested in taking part or know of someone that’s fits the
bill please don’t hesitate to contact us:
Jonny.Yapi@bskyb.com
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