Here at Cyclechic we are running
a campaign this summer to help people get over there helmet hang-ups. Women in
particular are put off cycling altogether because they don't want to wear a
helmet and are too scared to cycle without one.
In our
ongoing mission to promote cycling as a desirable lifestyle choice we want to
prove that a cycle helmet doesn't have to be a plastic monstrosity that leaves
you crying in shame. You can find a helmet that not only protects your head and
gives you confidence but that also looks good and suits your style.
We talked to Helmet designer Sawako Furuno about Helmet style and how to combat helmet Hair:
What bike do you ride?: Currently a Pashley Sonnet Bliss, but thinking of buying a foldable one..
How do you feel about wearing a helmet? It makes me feel much more confident on road, hence quite necessary! And it doesn't have to be boring or nasty, we can have more fun wearing it. That's why I started my brand, giving style conscious cyclists more options and adding fun & fashion to cycling!
How do you make sure you look good while/after wearing a helmet?
Wearing a helmet correctly and comfortably is an obvious but very good start to look good. make sure to fit all the straps and size adjusters very well.
Then treat the helmet like a cool hat! Our helmets come with visors which make them look even more like normal hats. You can even flirt a bit looking up coyly from the edge of the visor!
After wearing a helmet, 'helmet hair' can often be an issue. Before an important meeting, I sometimes wear this magic powder called Mega dust from Matrix, which instantly adds the volume to your hair. Make sure that your hair is quite dry and sprinkle this magic dust, hand comb...and that's it!
Check out Sawako current range cycle helmets. New summer range coming very soon.
1 comment:
"Here at Cyclechic we are running a campaign this summer to help people get over there helmet hang-ups. Women in particular are put off cycling altogether because they don't want to wear a helmet and are too scared to cycle without one."
The only reason that they are too scared to cycle without one is because people like you keep telling them that cycling is incredibly dangerous but a helmet will protect you - neither of which is true.
Regular cyclists, those most exposed to the risk, live longer and are fitter and healthier than the general population, so it's more dangerous not to ride a bike than to ride one. Nowhere with a helmet law or propaganda campaigns can show any reduction in risk to cyclists. You would appear to be the ones with hangups about helmets.
Rather than promoting something which only deters people from cycling and makes obscene profits for the manufacturers, how about promoting cycling as a safe, convenient, cheap, healthy and green mode of transport?
Check out cyclehelmets.org for the facts.
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